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ESSENTIAL DUTIES AND RESPONSIBILITIES
2. Works collaboratively with internal / external business partners in the ongoing development and production of all direct marketing, advertising, promotional and collateral campaigns.
3. Provides summaries of data to the Marketing Director to monitor productivity and measurable goals of all Advertising, promotional campaigns and In-House promotions.
4. Responsible for protecting the integrity of the use of the Bally’s Lake Tahoe name, logo and other requested trademarks.
5. Maintains, modifies and creates reports to show number of impressions per collateral piece. Also, responsible for the reconciliation of placed advertising (tear sheets).
6. Assists with the creation and management of all marketing campaigns including execution and analysis.
7. Keeps current on all available opportunities for the properties initiatives that include but not limited to Print Advertising, Social Media, OOH, Radio Spots, TV Spots, etc.
8. Creates reports and documents for use by the Marketing department for analytical and promotional purposes. Also responsible for creating monthly property information sheets for distribution to property staff.
9. Ensures the accuracy of all marketing, promotional campaigns and direct mail programs.
10.Assists with the creation, development and execution of marketing and promotional campaigns to include, but not limited to special events, monitors the casino block, promotions, F&B and entertainment functions designed to increase casino head count and revenue as directed and approved by the Director of Marketing.
11. Attends and works events and functions as needed.
12. Responsible for all Advertising and Promotion invoices.
13. Responsible for establishing and maintaining all Vendor information for finance purposes.
14. Performs other job-related duties as assigned.
SUPERVISORY RESPONSIBILITIES
Responsible for the overall direction of the Marketing department. Responsibilities including hiring and training; planning, assigning and directing work; appraising performance; rewarding and disciplining staff, addressing complaints and resolving problems.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. All Employees must be knowledgeable to all Company policies and procedures.
EDUCATION and/or EXPERIENCE
Bachelors’ Degree preferred. Minimum five years experience in a marketing function, and minimum five years experience in a casino/gaming environment.
CERTIFICATES, LICENSES, REGISTRATIONS
Must possess and be able to maintain the applicable state Gaming card(s) and/or License(s), if any.
LANGUAGE SKILLS
Must be able to effectively communicate in English. Must be able to read and write simple lists, interoffice memorandums, and business correspondence.
MATHEMATICAL SKILLS
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
COMPUTER SKILLS
Working knowledge of Microsoft Office products.
Job Type: Full-time
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
Full Time
$98k-128k (estimate)
05/08/2024
09/04/2024
The job skills required for Marketing Manager include Initiative, Planning, Advertising, Promotion, Microsoft Office, Communicates Effectively, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.
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